23 SEPTEMBER TO 29 SEPTEMBER 2026 · UPDATE 08
The busiest week this board has had, and for the first time the movement reached the middle of it. Eight new records arrived in seven days, five of them straight into purchase order in progress. Four customers reached onboarding on a single day, 24 September, one more than in the whole of August. Dluxetribute, lost in July, came back and submitted a fifteen page Business brief on 28 September. Against that, the build side has still not moved. Space Design Architects approved their design on 29 August and their build has not started, thirty one days on, and Rsolute has now passed the twenty days Aurelle took from approval to handover without reaching the showcase stage. Of last week's five follow-ups, one was done and one appears done but is not recorded.
Up from twenty one. Eleven were added: the eight entered this week, plus three dated before update 07 was read that did not appear in it. Vyna Nails Xpress was entered on 20 September, JH Star and Venlis on 22 September. All three are counted here for the first time.
Hannah Luxe Ateliar on 24 September. ASH Mobile, ASH Nail Spa, In Image, Avery Fresh and Dluxetribute on 25 September. Deja Vu Limousine and Beta Insight Pte Ltd today. Six are new businesses: one is a returning customer and one looks like a second record for Beta Insights.
Up from sixteen. One was lost this week: CECO Construction & Engineering closed as no decision on 24 September, after nothing came back through Salesworks from 11 August onward. Losses now stand at five records.
Rsolute Inc, in development since 9 September. Still the only customer ever to reach the build stage, while six now sit at onboarding waiting for theirs.
Of twenty six. Eight more carry no follow-up date at all, including the five furthest along, which all carried one last week. Three have a date of today or later: Waterline on 30 September and the two records entered today.
What actually happened between 23 and 29 September: the most stage movement this report has recorded. On 24 September Atosh (SG) and Waterline moved from purchase order in progress to submission of onboarding, San Ho Technologies moved from PO signed to submission of onboarding, and Hannah Luxe Ateliar came onto the board directly at submission of onboarding, three days after a first meeting on 21 September. The same day Beta Insights moved from exploratory call to mockup demo, JH Star and Venlis moved from request of quotation to purchase order in progress, and CECO was closed. On 25 September five new records went onto the board and straight to purchase order in progress. Today Deja Vu Limousine and Beta Insight Pte Ltd came on at request of quotation.
The customer who came back. Dluxetribute was closed in July because they wanted an existing online store looked after, which is not what the package covers. They are back on a new record entered 25 September carrying the Business package, and on 28 September they submitted a fifteen page Business brief through the onboarding form. That is the clearest sign yet that a lost customer is not a closed door. Their record still reads purchase order in progress, so the board is one stage behind what the customer has already done.
The one thing that has still not happened, for the fourth update running: Space Design Architects approved their design on 29 August, their content brief has been in since 17 August, and their build has not started. Thirty one days. Aurelle went from the same approval to a finished, signed-off, live website in twenty. Rsolute, approved on 4 September and in build since 9 September, is now twenty five days from approval, five past Aurelle's full clock, and has not reached showcasing. Nothing is outstanding from either customer or from Salesworks to explain either wait.
Records worth a line. Beta Insight Pte Ltd, entered today at request of quotation on the Lite package, looks like the same business as Beta Insights, which sits at mockup demo on the same package. If it is, the likely reading is that the customer has asked for a quotation after seeing the mockup, and the two records should become one before anyone quotes twice. Venlis carries a purchase order date of 22 September but a stage of purchase order in progress, so one of the two is wrong. San Ho, Waterline and Hannah Luxe all sit at submission of onboarding with no onboarding form from them on file, while Dluxetribute has a form on file and sits a stage earlier. CK Tan Law Corporation moved again on 25 September, from request of quotation to mockup demo, and its package changed from Premium to Business, with no reason recorded against either change. The five records entered on 25 September carry no notes and no first meeting date.
Read this way: for seven weeks this board was a pipeline filling at the top and not draining. This week the middle filled too. Six customers now sit at submission of onboarding, meaning the customer has done their part and handed over their brief, and seven more are at the purchase order. What has not changed is the bottom: one site in build and one delivered, the same as a month ago. Of the twenty six live records, fourteen are waiting on us and twelve on the customer. Nothing is waiting on Salesworks this week, down from two.
| Company | Package | Stage | Days in | Waiting on |
|---|---|---|---|---|
| Rsolute Inc | Core | In development | 74 | Us. Design approved 4 September, build opened 9 September. Twenty five days from approval, past Aurelle's twenty, and not yet at showcasing. |
| Space Design Architects | Business | Onboarding | 67 | Us. Design approved 29 August, content brief in on 17 August, nothing outstanding from the customer. No build recorded thirty one days on. |
| Atosh (SG) | Business | Onboarding | 49 | Us. Moved to onboarding on 24 September. Their fifteen page Business brief has been on file since 9 September, so the design can start now. |
| San Ho Technologies | Core | Onboarding | 64 | Us. Moved forward on 24 September. The record carries no note that the pricing exception raised on 11 August was decided, and no onboarding form from them is on file. |
| Waterline LLP | Business | Onboarding | 71 | Us. Quotation issued 15 September, moved to onboarding on 24 September. No onboarding form from them is on file yet. Follow-up set for 30 September. |
| Hannah Luxe Ateliar | Core | Onboarding | 5 | Us. First meeting 21 September, onboarding 24 September. Wants to sell bags online from a standing start, with no domain and no payment set up, and is not confident with technology, so the handover needs to be simple. |
| DC Marketing | Core | Onboarding | 71 | Us. The order was loaded into the portal on 5 August and the record still shows it as submitted rather than approved, fifty five days on. |
| Dluxetribute | Business | PO in progress | 4 | Us. Returned after being lost in July and submitted a fifteen page Business brief on 28 September. The record should move to onboarding to match. |
| JH Star | Core | PO in progress | 7 | The customer, for the order. Quotation processed 21 September. Questionnaire and mockup to be prepared. |
| Venlis | Core | PO in progress | 7 | The customer, for the order, although the record also carries a purchase order date of 22 September. One of the two needs correcting. |
| ASH Mobile | Lite | PO in progress | 4 | The customer, for the order, as far as the record shows. No notes and no first meeting date. |
| ASH Nail Spa | Lite | PO in progress | 4 | The customer, for the order, as far as the record shows. No notes and no first meeting date. |
| In Image | Core | PO in progress | 4 | The customer, for the order, as far as the record shows. No notes and no first meeting date. |
| Avery Fresh | Lite | PO in progress | 4 | The customer, for the order, as far as the record shows. No notes and no first meeting date. |
| Deja Vu Limousine | Core | Request of quotation | 0 | Us, for the quotation. Entered today. |
| Beta Insight Pte Ltd | Lite | Request of quotation | 0 | Us, for the quotation. Entered today, and very likely the same business as Beta Insights below. |
| Beta Insights | Lite | Mockup demo | 12 | The customer, deciding on the mockup. Moved to mockup demo on 24 September, one of the four mockups asked for last week. |
| CK Tan Law Corporation | Business | Mockup demo | 81 | The customer, for a fair reason. Mr Tan signs once his court case ends. Moved stage twice in a fortnight and changed package from Premium to Business, with no reason recorded. The oldest open record on the board. |
| PIU PTE. LTD | Core | Mockup demo | 67 | The customer. The latest line on the record says he will send another reference page for the design and that a purchase looks possible. No longer waiting on Salesworks. |
| I Women Wellness | Core | Exploratory call | 18 | Us. Questions clarified 11 September, mockup in preparation. Eighteen days and no mockup recorded as shown. |
| Simply Music | Core | Exploratory call | 14 | Us. Wants to see a mockup before deciding. |
| SB Foodie | Lite | Exploratory call | 9 | Us. A mockup is being prepared, and the customer confirms the package once they have seen it. |
| Vyna Nails Xpress | Lite | Exploratory call | 9 | Us, then the customer. A short questionnaire goes out with the mockup, and the owner supplies real photos, the price list and the completed questionnaire to confirm the order. |
| New Lucky Shoes | Business | Exploratory call | 21 | The customer, and a scope question for us. Over five hundred product pages is well beyond what the Business package is shaped for. Settle the scope before a mockup is built. |
| Humansco | not set | Exploratory call | 15 | The customer. Asked for a detailed package list on 14 September. Still the only live record with no package. |
| Bioair Lifestyle | Core | Exploratory call | 14 | The customer. The owner is discussing it with his business partner. His existing site has been compromised, so the need is real. |
| Aurelle + Aesthetics | Core | Handover signed | 102 | Nothing. Delivered and signed off on 2 July. |
| CECO Construction & Engineering | Lite | Lost · no decision | 61 | Closed 24 September. Nothing came back after the chaser of 11 August. |
| Chic Coook | not set | Lost · competition | 102 | Told us on 23 July she had chosen another vendor. |
| DLUXETRIBUTE LUXE (July record) | not set | Lost · no urgency | 67 | Superseded by the live record above. |
| Livepure | not set | Lost · no decision | 102 | Customer overseas, return date still unknown as of 5 August. |
| Luxury Mattress | not set | Lost · no urgency | 102 | Discovery call rescheduled by the customer, new date never given. |
On the days in column: it counts from the day the company entered the tracker, not from the last time somebody set its stage, so a record entered today reads as zero. Fifteen records were created with the follow-up date set to the day they arrived, including seven of the eight entered this week, and none of those dates has been moved forward. The five customers furthest along no longer carry a follow-up date at all.
Space Design approved on 29 August with no build recorded. Aurelle went from the same gate to a finished signed-off site in twenty days. This wait is now half as long again as that entire delivery.
Approved 4 September, in build since 9 September. Five days past Aurelle's full clock from approval to handover, and the site has not reached showcasing.
Hannah Luxe Ateliar, met on 21 September and at onboarding on 24 September. Atosh took forty nine days to reach the same stage and Waterline sixty four. The front of the process can move this fast when it wants to.
Of twenty six. Two were due on 14 August, forty six days ago. The other thirteen are recent arrivals whose dates were set to the day they were entered and never moved.
CK Tan at 81 days, Rsolute 74, DC Marketing 71, Waterline 71, Space Design 67, PIU 67, San Ho 64, Atosh 49. Every one has been on the board longer than the twenty eight days it took to build and deliver Aurelle.
Where the time actually goes. Fourteen of the twenty six live records are held on our side, and they split cleanly into four kinds of wait. Seven are delivery: one site in build past its benchmark, one signed design unbuilt at thirty one days, four fresh briefs at onboarding, and Dluxetribute's brief received on 28 September. Four are mockups for new names, the oldest at eighteen days. Two are quotations requested today. One is DC Marketing's order, which has shown as submitted since 5 August. The picture is the same one this report has drawn for a month, now at a larger scale: selling is outrunning delivery.
Why this week raises the stakes rather than lowering them. Last week one customer was waiting for a build to begin. This week five more briefs are in behind them. If each of them waits the thirty one days Space Design has, the first of these sites will not be live until November and the twenty eight day benchmark will stop being something this channel can say. If the builds are scheduled now, in the order each brief arrived, this is the month the channel turns one delivered site into a track record. The customers have done their part. The next move on every one of them is ours.
Brief on 4 June, website live and handover signed on 2 July. Everything included: content gathering, images, amendments, build and sign off.
Aurelle approved the design on 12 June and had the finished site in their hands on 2 July. This is the clock every signed customer is measured against.
The usual wait for a ten page business website across the market. Aurelle came in at roughly a third to a half of that.
Approved 4 September, in build since 9 September. The twenty day window has closed without a showcase. Delivered in the next fortnight, it still lands well inside the market norm.
Approved 29 August, no build started. The whole window, and eleven days more, has been spent waiting for work to begin.
Why this number is still the strongest thing we have to sell, and why it needs a second proof. A customer choosing between us and a design agency is usually told to expect two to three months. Aurelle proves four weeks end to end, with the site live and signed off, and that is the line worth leading with in every exploratory call. Eight new records this week will hear it. Rsolute can no longer match Aurelle's twenty days, but finished in the next fortnight it still beats the market norm comfortably and becomes the second delivered site. No delivery date has been promised to any customer and none should be until a build is actually scheduled. Six customers with briefs in hand is the largest set of candidates for that second and third proof the channel has had.
Top of this list for the fourth update running. Design approved 29 August, content brief in since 17 August, nothing to wait for and nobody else to wait on. Every week it slips, the five customers behind it in the queue slip too.
Twenty days in build. Getting it to the showcase stage this week makes it the second delivered site and the second proof point the sales conversation can use.
New this week. Atosh, San Ho, Waterline, Hannah Luxe and Dluxetribute have all handed over their brief. A dated slot for each, in the order the briefs arrived, is what stops them becoming five more Space Designs.
I Women Wellness, Simply Music, SB Foodie and Vyna Nails Xpress are all waiting to see something before they decide. Beta Insights got theirs this week, and a record entered today suggests they have already asked for a quotation. That is exactly what a mockup is for.
DC Marketing's order has shown as submitted since 5 August, fifty five days. San Ho has moved forward, but nothing on the record says the pricing exception raised on 11 August was decided. Both should be settled before either build is scoped.
What happened to last week's five: one was done and one appears done. Beta Insights moved to mockup demo on 24 September, one of the four mockups asked for. San Ho moved forward on the same day, which suggests the pricing exception was cleared, but the record does not say so. Space Design's build did not start. DC Marketing's order is still recorded as submitted. The follow-up dates were not set, and on five records they were removed instead. The PIU and CECO chase through Salesworks resolved itself: CECO was closed and PIU's latest word comes from the customer.
One line for the meeting: the customers have done their part, six of them now with briefs in hand, so the only questions worth the time are who starts Space Design's build and by when, who dates the five builds behind it, and who owns DC Marketing's order and San Ho's pricing, both of which are now older than the entire time it took to build and deliver Aurelle.
WEEKLY SALES UPDATE No. 08
PERIOD 23 TO 29 SEP 2026
PREPARED BY GENAXIS PTE LTD