Weekly
Sales
Update

What actually happened between 7 and 13 October: Avery Fresh moved into development on 8 October. Beta Insight moved from the quotation to the order on 8 October and Deja Vu Limousine on 9 October. Four companies entered on 8 October, Waroeng Indo, SB Foodie, Bighomie and Banh Mi 29, and all four reached the order stage the next day. Two more were met on 12 October, Mscents and NS Nails, and three requests for a quotation arrived today. Six briefs came in through the onboarding form and three designs were approved.

The customer who moved fastest. Avery Fresh entered the board on 25 September, sent their brief on 30 September, approved their design on 7 October and had their build opened on 8 October. Eight days from brief to build, thirteen from first record. Of the seventy one comments the customer left on the mockup, sixty five have been worked through, four were withdrawn and two are still open. Aurelle needed eight days just to get from brief to an approved design.

The queue behind the build. Five customers have signed off a design and have no build started: Space Design Architects since 29 August, Atosh since 27 September, DC Marketing since 6 October, Dluxetribute since 8 October and San Ho since 12 October. A correction to last week: Atosh's design was not missing. It was signed on 27 September under the company's earlier name, AKHDOR, and last week's report said no design was recorded. It has now waited sixteen days.

The one thing that has still not happened, for the sixth update running: Space Design Architects approved their design on 29 August, their brief has been in since 17 August, and their build has not started. Forty five days. Aurelle went from the same approval to a finished, signed-off, live website in twenty. Rsolute, approved on 4 September and in build since 9 September, is thirty nine days from approval and has not reached showcasing.

Records worth a line. The two Beta records are now one, which closes last week's flag. Venlis and Dluxetribute both have a brief on file, and Dluxetribute an approved design, but their records still read purchase order in progress. San Ho's brief came in as a five page Lite site while the record says Core, and the pricing exception raised on 11 August is still not recorded as decided, so the package needs confirming before the build starts. DC Marketing's record still carries no line saying the order was approved. Fourteen records entered since 25 September carry no notes, and Humansco is still the only live record with no package.

Read this way: the order stage is now the largest on the board, with ten records, six of them entered in the last fortnight. Onboarding holds eight customers who have done their part. Of the thirty three live records, nineteen are waiting on us and fourteen on the customer, against seventeen and nine last week. Nothing is waiting on Salesworks for the third week running.

On the days in column: it counts from the day the company entered the tracker, not from the last time somebody set its stage. Last week eighteen live records were past their follow-up date. Those dates have since been cleared rather than moved forward, so thirty of the thirty three live records now carry no follow-up date at all, and the other three, today's quotation requests, fall due today. A blank date is tidier than a missed one, but it is still not a plan.

Where the time actually goes. Nineteen of the thirty three live records are held on our side. Twelve of them are delivery: two sites in build, one of them past its benchmark, five approved designs with no build, and five briefs waiting for a design or a build. Three are mockups for names met in September, the oldest at thirty two days. Three are quotations requested today, and one is a tailored proposal. The customers are doing their part faster every week, six briefs and three approvals in seven days, and the build is the only stage that has not sped up with them.

Why Avery Fresh matters more than its size. It is the first customer to go from brief to an open build inside eight days, which proves the whole front of the process can run on a weekly rhythm. If its build runs to Aurelle's twenty days from approval, the site is live by 27 October and becomes the second delivered site. If it stalls as Rsolute has, the proof goes with it.

Why this number is still the strongest thing we have to sell, and why the second proof is now close. A customer choosing between us and a design agency is usually told to expect two to three months. Aurelle proves four weeks end to end, with the site live and signed off, and that is the line worth leading with in every exploratory call. It is also a line that ages: Aurelle went live one hundred and three days ago and is still the only delivered site. Avery Fresh is on course to become the second inside the same window. No delivery date has been promised to any customer and none should be until each build is actually scheduled.

What happened to last week's five: two moved and three did not. Avery Fresh's comments were worked through and the customer went into build, and the two Beta records were merged. Space Design's and DC Marketing's builds did not start. No start dates were recorded for the other briefs, though Dluxetribute and San Ho did approve their designs. SB Foodie went straight to the order stage without a mockup being recorded, and the other three mockups were not recorded as shown. The past follow-up dates were cleared rather than reset, and San Ho's pricing decision and DC Marketing's order approval are still not on record.

One line for the meeting: customers are arriving and signing faster than ever, six briefs and three approved designs in a single week, so the only question worth the time is who starts the five signed builds, beginning with Space Design, and by when.