30 SEPTEMBER TO 6 OCTOBER 2026 · UPDATE 09
A quiet week at the top of the board and a busy one behind it. No new records arrived, but two more customers handed over their brief, Avery Fresh on 30 September and DC Marketing on 1 October, and DC Marketing approved their design today, five days later. Avery Fresh reviewed their mockup over the weekend and left fifty two comments on it. ASH Mobile and ASH Nail Spa moved to onboarding on 2 October. That makes ten customers past the order and waiting for a build, against one site in build. The build side is still where the time goes: Space Design Architects approved their design thirty eight days ago and their build has not started.
Unchanged from last week. No new company was entered between 30 September and 6 October, after eight the week before. The two Beta records are still counted separately until one is closed.
Avery Fresh submitted a five page Lite brief on 30 September. DC Marketing submitted a ten page Core brief on 1 October. Seven customers have now sent a brief through the onboarding form, two of them this week.
The same as last week. Nobody was lost and nobody was delivered. Losses stand at five records, one of which is the July record for Dluxetribute, who came back.
Eight at onboarding, plus Dluxetribute and Avery Fresh, whose briefs are in although their records still read purchase order in progress. Up from seven. One site is in build.
Of twenty six, up from fifteen. The other eight carry no follow-up date at all. Not one live record has a follow-up date in the future.
What actually happened between 30 September and 6 October: two stage moves, both on 2 October, when ASH Mobile and ASH Nail Spa went from purchase order in progress to submission of onboarding. Two briefs arrived through the onboarding form, from Avery Fresh and DC Marketing. One design was approved, DC Marketing's, today. Design mockups for San Ho Technologies and Dluxetribute were up for review on 2 October, and Avery Fresh's customer worked through theirs between 2 and 4 October. Nothing moved into build, and nothing moved at the front of the board.
The customer who moved fastest. DC Marketing's order had been recorded as submitted since 5 August, fifty seven days before their brief came in on 1 October. From that brief it took five days to reach an approved design, faster than Aurelle's eight. Nothing now stands between them and a build except our scheduling. The record still carries no line saying the order itself was approved, and that line should be added so the file matches what the customer has done.
The customer who leaned in. Avery Fresh entered the board on 25 September, sent their brief on 30 September and left fifty two comments on their mockup by 4 October, all still open. A customer giving that much detail that quickly is telling us exactly what they want. Answering those comments this week is one of the shortest paths on the board to a second delivered site.
The one thing that has still not happened, for the fifth update running: Space Design Architects approved their design on 29 August, their brief has been in since 17 August, and their build has not started. Thirty eight days. Aurelle went from the same approval to a finished, signed-off, live website in twenty. Rsolute, approved on 4 September and in build since 9 September, is thirty two days from approval and has not reached showcasing.
Records worth a line. Nothing flagged last week has been tidied. Beta Insight Pte Ltd and Beta Insights are still two records for what looks like one customer. Venlis still carries a purchase order date of 22 September and a stage of purchase order in progress. Dluxetribute and now Avery Fresh have briefs on file but records a stage behind. ASH Mobile, ASH Nail Spa, San Ho, Waterline and Hannah Luxe sit at onboarding with no onboarding form from them on file, so their briefs either came another way or are still to come. The five records entered on 25 September still carry no notes and no first meeting date.
Read this way: onboarding is now the largest stage on the board, with eight customers who have done their part, and it is the stage the board is waiting to drain. Of the twenty six live records, seventeen are waiting on us and nine on the customer, up from fourteen on us last week, because three customers moved from the order to the brief. Nothing is waiting on Salesworks for the second week running.
| Company | Package | Stage | Days in | Waiting on |
|---|---|---|---|---|
| Rsolute Inc | Core | In development | 81 | Us. Design approved 4 September, build opened 9 September. Thirty two days from approval and not yet at showcasing. |
| Space Design Architects | Business | Onboarding | 74 | Us. Design approved 29 August, brief in on 17 August, nothing outstanding from the customer. No build recorded thirty eight days on. |
| DC Marketing | Core | Onboarding | 78 | Us. Brief in on 1 October, design approved today. Ready for build. The record should also say the order was approved. |
| Atosh (SG) | Business | Onboarding | 56 | Us. Fifteen page Business brief on file since 9 September. No design recorded yet. |
| San Ho Technologies | Core | Onboarding | 71 | Us. A design mockup was up for review on 2 October. Still no note that the pricing exception raised on 11 August was decided. |
| Waterline LLP | Business | Onboarding | 78 | Us, though no onboarding form from them is on file. The follow-up set for 30 September passed with nothing recorded. |
| Hannah Luxe Ateliar | Core | Onboarding | 12 | Us. Wants to sell bags online from a standing start, with no domain and no payment set up, and is not confident with technology, so the handover needs to be simple. |
| ASH Mobile | Lite | Onboarding | 11 | Us. Moved to onboarding on 2 October. No notes, no first meeting date and no onboarding form on file. |
| ASH Nail Spa | Lite | Onboarding | 11 | Us. Moved to onboarding on 2 October. No notes, no first meeting date and no onboarding form on file. |
| Avery Fresh | Lite | PO in progress | 11 | Us. Brief in on 30 September, and fifty two open comments from the customer on their mockup since 2 October. The record should move to onboarding to match. |
| Dluxetribute | Business | PO in progress | 11 | Us. Business brief in on 28 September, design mockup up for review on 2 October. The record should move to onboarding to match. |
| JH Star | Core | PO in progress | 14 | The customer, for the order. Quotation processed 21 September. Questionnaire and mockup to be prepared. |
| Venlis | Core | PO in progress | 14 | The customer, for the order, although the record also carries a purchase order date of 22 September. One of the two needs correcting. |
| In Image | Core | PO in progress | 11 | The customer, for the order, as far as the record shows. No notes and no first meeting date. |
| Deja Vu Limousine | Core | Request of quotation | 7 | Us, for the quotation. Nothing recorded since it was entered on 29 September. |
| Beta Insight Pte Ltd | Lite | Request of quotation | 7 | Us, for the quotation. Very likely the same business as Beta Insights below. |
| Beta Insights | Lite | Mockup demo | 19 | The customer, deciding on the mockup, unless the record above is their request for a quotation. |
| CK Tan Law Corporation | Business | Mockup demo | 88 | The customer, for a fair reason. Mr Tan signs once his court case ends. The oldest open record on the board. |
| PIU PTE. LTD | Core | Mockup demo | 74 | The customer. Due to send another reference page for the design. A purchase looks possible. |
| I Women Wellness | Core | Exploratory call | 25 | Us. Mockup in preparation since 11 September. Nothing recorded as shown. |
| Simply Music | Core | Exploratory call | 21 | Us. Wants to see a mockup before deciding. |
| SB Foodie | Lite | Exploratory call | 16 | Us. Confirms the package once they have seen a mockup. |
| Vyna Nails Xpress | Lite | Exploratory call | 16 | Us, then the customer. A short questionnaire goes out with the mockup, and the owner supplies real photos and the price list to confirm the order. |
| New Lucky Shoes | Business | Exploratory call | 28 | The customer, and a scope question for us. Over five hundred product pages is well beyond what the Business package is shaped for. |
| Humansco | not set | Exploratory call | 22 | The customer. Asked for a detailed package list on 14 September. Still the only live record with no package. |
| Bioair Lifestyle | Core | Exploratory call | 21 | The customer. The owner is discussing it with his business partner. His existing site has been compromised, so the need is real. |
| Aurelle + Aesthetics | Core | Handover signed | 109 | Nothing. Delivered and signed off on 2 July. |
| CECO Construction & Engineering | Lite | Lost · no decision | 68 | Closed 24 September. Nothing came back after the chaser of 11 August. |
| Chic Coook | not set | Lost · competition | 109 | Told us on 23 July she had chosen another vendor. |
| DLUXETRIBUTE LUXE (July record) | not set | Lost · no urgency | 74 | Superseded by the live record above. |
| Livepure | not set | Lost · no decision | 109 | Customer overseas, return date still unknown as of 5 August. |
| Luxury Mattress | not set | Lost · no urgency | 109 | Discovery call rescheduled by the customer, new date never given. |
On the days in column: it counts from the day the company entered the tracker, not from the last time somebody set its stage. Eighteen live records are past their follow-up date and the other eight have none, so for the first time not one live record on the board carries a date in the future. The follow-up column has stopped being a plan and become a history.
Space Design approved on 29 August with no build recorded. Aurelle went from the same gate to a finished signed-off site in twenty days. This wait is now nearly twice that entire delivery.
Approved 4 September, in build since 9 September. Twelve days past Aurelle's full clock from approval to handover, and the site has not reached showcasing.
DC Marketing, brief on 1 October, design approved on 6 October. Aurelle took eight days for the same step and Space Design twelve. The design stage is not where the time is lost.
Up from seven last week, with one site in build. Three already have an approved design or a reviewed mockup: Space Design, DC Marketing and Avery Fresh.
Of twenty six. Two were due on 14 August, fifty three days ago. Waterline's date of 30 September passed this week with nothing recorded against it.
Where the time actually goes. Seventeen of the twenty six live records are held on our side. Eleven of them are delivery: one site in build past its benchmark, two approved designs with no build, and eight briefs or onboardings with no build date. Four are mockups for new names, the oldest at twenty five days. Two are quotations. The picture is the same one this report has drawn for five weeks, and the scale keeps growing: the front of the process now moves in days, and the back of it in months.
Why DC Marketing matters more than its size. It proves that once a brief is in, the design can be agreed inside a week. That leaves the build as the only stage without a clock on it. If DC Marketing's build starts this week and runs to Aurelle's twenty days, it is live before the end of October. If it waits as Space Design has, it joins a queue that is already ten deep.
Brief on 4 June, website live and handover signed on 2 July. Everything included: content gathering, images, amendments, build and sign off.
Aurelle approved the design on 12 June and had the finished site in their hands on 2 July. This is the clock every signed customer is measured against.
The usual wait for a ten page business website across the market. Aurelle came in at roughly a third to a half of that.
Approved 4 September, in build since 9 September. Delivered in the next fortnight, it still lands inside the market norm, but the margin shrinks every week.
Approved 29 August, no build started. The whole window, and eighteen days more, has been spent waiting for work to begin.
Why this number is still the strongest thing we have to sell, and why it needs a second proof. A customer choosing between us and a design agency is usually told to expect two to three months. Aurelle proves four weeks end to end, with the site live and signed off, and that is the line worth leading with in every exploratory call. It is also a line that ages. Three months after Aurelle went live, it is still the only delivered site, and ten customers who have done their part are waiting to become the second. No delivery date has been promised to any customer and none should be until a build is actually scheduled.
Top of this list for the fifth update running. Design approved 29 August, brief in since 17 August, nothing to wait for and nobody else to wait on.
New this week. DC Marketing has an approved design, and Avery Fresh has left fifty two comments on theirs. Both customers are moving faster than anyone else on the board, and either can be the next delivered site.
Atosh, San Ho, Waterline, Hannah Luxe, Dluxetribute, ASH Mobile and ASH Nail Spa, in the order they arrived. A dated slot for each is what stops them becoming more Space Designs.
I Women Wellness, Simply Music, SB Foodie and Vyna Nails Xpress are all still waiting to see something before they decide. None moved this week.
None has one. Alongside it, record San Ho's pricing decision and DC Marketing's order approval, and merge the two Beta records before anyone quotes twice.
What happened to last week's five: one moved forward without the step being recorded, and four did not move. DC Marketing's order is still not recorded as approved, but the customer has since sent their brief and approved a design, so it is no longer what holds them back. Design work is visible on two of the five new briefs, San Ho and Dluxetribute, with no start dates recorded for the rest. Space Design's build did not start. None of the four mockups was recorded as shown. Nothing was recorded on San Ho's pricing exception.
One line for the meeting: the customers keep doing their part, ten of them now past the order and one of them through design in five days, so the only questions worth the time are who starts Space Design's and DC Marketing's builds and by when, and who dates the eight behind them.
WEEKLY SALES UPDATE No. 09
PERIOD 30 SEP TO 6 OCT 2026
PREPARED BY GENAXIS PTE LTD