19 JUNE TO 28 JULY 2026 · FIRST REPORT
Six weeks of the SME managed website pipeline, read straight from the live CRM. Twelve companies engaged, one delivered and signed off, four closed lost, seven still moving.
Every company entered into the tracker since it opened on 19 June.
Active and moving. These are the ones the week's effort should go to.
Aurelle + Aesthetics. Site live, handover signed on 2 July. Project complete.
Two with no decision, two with no requirement or urgency.
Four of twelve. All four came from the first June batch or arrived cold.
Read this way: the pipeline is currently bunched at two points. Three companies are waiting on a purchase order and three are at mockup demo. Nobody is sitting at exploratory call, which means new lead flow is the thing to watch next week, not conversion.
| Company | Package | Stage | Entered | Days in |
|---|---|---|---|---|
| Space Design Architects | Business | PO in progress | 24 Jul | 4 |
| CK Tan Law Corporation | Premium | PO in progress | 10 Jul | 18 |
| DC Marketing | Core | PO in progress | 20 Jul | 8 |
| Resolute Inc | Core | Onboarding | 17 Jul | 11 |
| PIU PTE. LTD | Core | Mockup demo | 24 Jul | 4 |
| San Ho Technologies | Core | Mockup demo | 27 Jul | 1 |
| Waterline LLP | not set | Mockup demo | 20 Jul | 8 |
| Aurelle + Aesthetics | Core | Handover signed | 19 Jun | 39 |
| Chic Coook | Lost · no decision | 19 Jun | 35 | |
| Livepure | Lost · no decision | 19 Jun | 35 | |
| Luxury Mattress | Lost · no urgency | 19 Jun | 35 | |
| DLUXETRIBUTE LUXE | Lost · no urgency | 24 Jul | 0 |
Straight answer first: the tracker records the stage a deal is in now, but it does not yet record the date a deal moved between stages. So exact time spent in each stage cannot be measured for this first report. What follows is what the data genuinely supports, and the first improvement below fixes the gap for next time.
Fast: the new intake is moving quickly. The six companies added since 10 July average roughly eight days in the pipeline and are progressing, with San Ho already at mockup demo one day after entry.
Slow: the June batch is the problem. Chic Coook, Livepure and Luxury Mattress sat for 35 days before anyone marked them lost. That is over a month of a pipeline that looked larger than it truly was. Two live deals are also past their own expected close date, CK Tan by four days and Space Design by five.
The bottleneck: purchase order. Three of the seven live deals are parked there, including both of the larger packages. That single stage is where most of the outstanding business is sitting, so it is the one to unblock first.
One project has now gone the full distance, so it sets the standard until there is a second to compare it against. Every date below is taken from the actual signed records rather than from memory, which matters, because this is the number worth quoting to customers.
Is 28 days healthy? It is considerably better than healthy. Taken end to end, a ten page website normally runs eight to twelve weeks across the market: the sales cycle and sign off, then gathering the written content, sourcing and clarifying images, the rounds of amendments, the build itself, and finally the handover. Aurelle went the whole distance in four weeks. That is somewhere between half and a third of the time a client would usually be asked to wait.
What that means in front of a client: speed is a genuine differentiator here, and it is one we have already proven rather than promised. It is fair to tell a customer to expect their site live inside a month rather than a quarter. The honest caveat to set at the same time is that the clock depends on them too: Aurelle finished one day past its target date, and the only thing that could have pushed it later was waiting on the client's own logo, prices and content.
Use it as the yardstick: brief to design approval in 8 days, approval to handover in 20, signed off inside 28. Anything drifting past 35 days should be flagged in this report, and even at that point it would still be running well ahead of the market norm.
The tracker knows where a deal is, not when it got there. Recording the date of each stage move would let the next report show exactly how many days a deal spends at mockup, at purchase order and in build.
Three of the seven live deals sit at purchase order, including both larger packages. Agree a rhythm: chase on day three, escalate to the account manager on day seven, and give the client a dated deadline rather than an open one.
The June batch sat 35 days before being called lost. Adopt a rule: no clear decision within 21 days moves the deal to closed lost, or it gets escalated. It can always be reopened.
Five of the twelve have no package recorded, and four of those are already lost. Noting the likely package at first contact, even as a best guess, makes the pipeline picture real and lets the team see what was actually at stake.
Aurelle landed within a day of its target, and the only thing that could have delayed it further was waiting on the client's logo and content. Set the go live date once the client's content and assets have actually arrived, and make the content deadline explicit at onboarding.
There is nobody sitting at exploratory call this week. Every company in the pipeline is already past that point, which means the front of the funnel is empty. Twelve companies in six weeks is a good start, but the next six weeks depend on new conversations being opened now.
WEEKLY SALES UPDATE No. 01
PERIOD 19 JUN TO 28 JUL 2026
PREPARED BY GENAXIS PTE LTD